Ad video on Youtube that seeks to capture the user's attention in the first seconds of viewing with quality content. It can be pre-roll mid-roll or post-roll.
Production time: 48 hours max.
Activation time: minimum 24 hours before the start of the campaign.
Production time: 48 hours max.
Activation time: minimum 24 hours before the start of the campaign.
Format specifications
Tracking
Impressions: PX 1x1 IMG format - Click command - It is imperative that all trackings come in Safe Mode (https). Only DoubleClick trackers are accepted
Tracking BrandSafety – Ad Verification
JS (JavaScript) PX 1x1 of any technology is supported (IAS, DV, MOAT…)
Countries
EMEA/LATAM
Delivery
Direct
Minimum Video Length
10 seconds
Maximum Video Length
Up to 6 minutes
File type
.mp4 - .mov
Note
No se admiten piezas sin audio
Brand logo
176x176 px (optional)
Companion image dimensions
300x60 px (optional)
Companion image type
.jpg - .gif - .png
Headline
25 characters maximum
Description
two lines 35 characters maximum
CTA
10 characters maximum (optional)
Video
Impressions – Clicks – Quartiles Views - VWB
Pixel de terceros
Nielsen, Comscore, IAS, MOAT, DoubleVerify, Dynata, Zefr, Kantar, Video Research and Intage Inc.
